About
Making our client businesses, leaders and teams better
It starts with radical dependability. We spend time making sure we understand the targets to be achieved. And we write those targets down. Literally. The team scrum starts with a review of the key things our clients want to achieve. It keeps us focused on the right things. And it helps us deliver.
Building strong relationships. Great business is done by people that like and trust one another. So, we work hard to be the consultants that are trustworthy, easy to work with — and do great work. Earning and honoring trust enables us to tackle difficult challenges with our clients by meeting those challenges with clarity, openness, and care.
Measuring by reputation. We build reputations with unwavering commitment to our clients, their businesses, and their personal objectives. We build understanding by listening deeply to the unique elements of our clients’ business. And we tailor proven techniques to make a marked and sustained difference to the businesses and people we serve.
Read about our commitment to sustainability.
Ray Rasmussen
Founder and Managing Principal
Ray is a seasoned technology executive with years of experience in business transformation, AI strategy, and consulting. He has led business and technical teams to define and implement world-leading business application strategies at Microsoft, where he served as a strategy leader. Ray also established and led multiple consulting firms serving large technology companies. As a member of the global M&A leadership team at Deloitte Consulting, Ray led multi-billion-dollar mergers and business integrations. With his extensive expertise in AI business transformation, Ray is a valuable asset to any organization seeking to implement cutting-edge technology solutions.
Margaret Snape
Margaret is a renowned business operations and management leader with expertise in project/program/portfolio management, consulting, and AI business transformation. With over 15 years of experience in technology and consulting, she has successfully driven strategic initiatives across highly competitive industries and large organizations. Margaret excels in operationalizing strategic initiatives across large teams, creating an environment for continuous improvement, and delivering sustainable revenue-generating solutions.
Christian Roach
AI and Operations Practice Leader
Christian is the head of the rGen Operations Practice, specializing in AI business transformation. He helps clients optimize their businesses by implementing AI-driven strategies. With expertise in tech and manufacturing, Christian has assisted Caterpillar, International Paper, and NASA in achieving operational excellence. He excels in solving complex problems, risk management, and effective communication. Prior to joining rGen, Christian managed Steinwall Inc’s global supply chain, overseeing material acquisition, data integration, and cost reduction. He has also worked on projects at Microsoft, creating executive presentations and communications. Passionate about innovation, technology, and leadership, Christian brings a wealth of knowledge to every project.
Bradley Hart
Communications Practice Leader
Bradley is a research, writing, and strategy leader with more than a decade of experience. He has authored research-based whitepapers and crafted effective messaging frameworks, producing a range of marketing and strategy deliverables for a variety of clients. With a background in history, Bradley offers a unique perspective on AI business transformation and implementing cutting-edge technology solutions to drive growth and innovation. His insights help organizations leverage long-term trends to achieve their business goals.
Talk to someone ready to listen.
Take the first step to the next level you by having a conversation with one of our executive team members. Describe your challenges to someone that has been there. And learn in just a few minutes how applying rGen know-how and experience can make a world of difference to you and your business.